Majority of today's advisers, whether they are fee-only (that is, they are paid only by the client, not by third parties for selling products), or fee-based (having a mix of fees and commissions from product sales) are compensated by charging a percentage of assets under management (AUM) fees. AUM fees can range from about 0.25% to as high as 2%, not including the fees paid for mutual funds and other financial products, which can be as high as 2%. Proponents say that this type of compensation is good for the client because the adviser has 'skin in the game' - that is, the adviser makes more if the clients' portfolio performs, and less if it does not. A closer look, however, shows that the AUM model is not what it is made out to be.
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